Blog Welcome to the official CorporateFilming.net blog!
We designed this channel in an effort to provide an additional resource for you to have at your immediate disposal.
This space will contain custom blogs tailored to you, with the ultimate goal of providing value to your business goals and how we can help you achieve them.
3 WAYS TO UTILIZE VIDEO MARKETING
Since 2019 is just a few short months away, it’s time to focus on your marketing strategy for next year! As you begin to outline your goals and research some of the best ways to accomplish them, don’t forget about the importance of video marketing! According to Forbes, 2019 is the year of video as “global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends).”
As you begin to ponder the different possibilities of how to utilize video marketing in the new year, here are three different approaches to consider!
Most businesses are involved with events throughout the year. If your company exhibits at trade shows, hosts customer events or holds live product demonstrations, you have a great opportunity to leverage the valuable content into shareable videos. Even though it’s inevitable that not everyone on your guest list will be able to attend your event, that doesn’t mean you can’t show them what they missed out on! Whether you hire a crew to film an entire event and compile a post-event highlight reel, or you want to incorporate a live stream feed from an event onto your social media channels, there are various ways in which you can allow outsiders to experience the key messages of an event without being physically present. According to HubSpot, “85% of people say they'd like to see more video from brands in 2018.” Since you’re already investing valuable time and money into your events, why not repurpose the content and serve the consumer demand for more video?
2. Talent Acquisition
In order to successfully grow and flourish, every company needs a strong foundation, and a strong foundation relies heavily on a talented and reliable workforce. In order to secure a quality workforce, strong recruitment and talent acquisition efforts are essential. To recruit the best, you have to show that your company is the best. And what better way to spread that message than through video? Job seekers don’t just want to hear that your company is the best, they want visualize the work environment and see if the culture is the right fit for them. By using video for recruitment, you can give job seekers an inside look at what their career might look like if they worked for you.
3. Social Media
Wondering how to take your social media strategy to the next level in 2019? If you’re not utilizing video on social, you’re missing out. The statistics speak for themselves. Forbes states that “social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)” and “video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today).” It’s simply not enough to rely on photos and status posts any longer; if you want to receive more engagement and interactions, posting video content is key.
Now that you have some ideas on how to incorporate video marketing into your strategy for next year, the next step is to hire the right video marketing firm to help create the content! With an A+ rating from the Better Business Bureau, EventFilming.Net/CorporateFilming.Net is here to serve all of your video needs.
Learn more about us by watching the video here!
THE POWER OF STORYTELLING
In an age where “content is king,” there’s an ever-growing demand for engaging, exciting and relevant video content. Video marketing has become a way of the digital era, and the web proves it. Whether you login to a social media app like Instagram, LinkedIn or Facebook, or enter the home page of a website, you’re almost sure to be greeted with some kind of video, highlight reel or live stream. Because video has become a key part of content marketing, many companies have identified the importance of incorporating video marketing into their growth strategy.
When OneLogin, a San Francisco-based leader in unified access management, realized the need to increase talent acquisition efforts, its team searched for the best way to recruit new employees and share their corporate message. They soon realized that utilizing video marketing could be a great way to meet their goals because it would allow them to reach a bigger audience, drive more engagement and increase social awareness of their business and attract interest in their job openings. After OneLogin decided to leverage video for its recruiting strategy, they chose CorporateFilming.net to direct their video marketing efforts and to make their vision come to life.
At CorporateFilming.net, we strongly believe in the power of storytelling and knew OneLogin had an exciting one to tell. As we worked with OneLogin to prepare for the video shoot, our direction was clear; we needed to use video to show the uniqueness of the company, scale their brand and humanize their business.
In order to craft the perfect video, we focused on three key steps:
- Develop the Why – Each and every business has a purpose, core competency or something that makes them unique. We worked with OneLogin to identify what they were most proud of and what made them a great place to work. For OneLogin, their “why” was teamwork and this why became a key emphasis of the video shoot.
- Craft the Narrative – Once the “why” was identified, our team worked to develop a narrative that expressed how OneLogin’s teamwork goes above and beyond and how their workplace has benefitted from a positive culture.
- Be Authentic – Since we were shooting a recruitment video, we knew it was especially important to get footage of real employees sharing testimonials about OneLogin because they know the company best and experience the workplace every day.
After we identified the direction of the video and managed the planning, prep, logistics, and scheduling, we set out to San Francisco for an action packed two-day video shoot. After 14 employee interviews, a company party on a harbor cruise and hours of footage later, we were able to highlight the positive and lively culture that OneLogin has created for its employees, and craft a video that will share their message with job seekers all over the world.
If you’re looking for a full-scale video marketing agency that can help your business with script writing, creative storytelling, video conceptualization, timely execution, exceptional customer service and quick response time, promotional videos, corporate event coverage, animation, overnight edits, time-lapse videos, social media content, and live streaming, you’ve come to the right place! With an A+ business ranking from the Better Business Bureau, the CorporateFilming.net team can help create a video to meet all of your marketing needs. Contact Trevor@eventfilming.net today for a free quote!
Watch our behind-the-scenes footage from OneLogin’s shoot here: