How Your Story Can Drive Sales
Do you know what the most underrated tool in business is?
The tool that can really make or break a sales page.
Something that allows you to connect with your audience on a deeper, personal level.
How you share your story and make it relatable to your audience is what will drive people to buy from you. It’s what can make or break the sale.
By highlighting the people in your business, your passion, and why you do what you do already makes you a story teller.
YOUR story is YOUR superpower.
Nothing keeps people on the edge of their seat than a good story.
This doesn’t mean to create a mystery or something with a plot twist. But a real, authentic story that is yours and only yours to share.
And when you use this superpower, something magical happens. It connects us with others.
It’s those tiny fragments of day to day life, a string of scintillating moments that create this powerful opportunity to impact others.
You get to decide whether you share these moments. Whether your story will empower you and others around you. When it comes to you and your business, nothing should be holding you back from showing your true authentic self through storytelling.
Something that you need to open your mind to is the fact that people are excited to hear about you and your business. So, why not make that into a story? Why not share the meaning behind why you do what you do, why you love it, and what your goals are?
Use this to your advantage.
And don’t let storytelling scare you. It shouldn’t be intimidating. Yes, storytelling is an art. But this story is something you already have. It’s already somewhere deep inside you, you just have to set it free.
So, how can you make your story drive sales?
(Because that’s why you clicked on this blog post, right?)
This might sound crazy, but your story isn’t about YOU. It should be about your AUDIENCE.
Now, this doesn’t mean to tell your audience’s story. But to tell the story in a way that makes it relatable. What do you and your ideal audience have in common? Brainstorm and see what you come up with. You have way more in common than you may be led to believe.
Just keep in mind, a story you might tell your friends at the bar, might not necessarily be the same story you would tell your family around the dinner table.
Stories should reflect emotions and emotions are a powerful way for your story to drive sales.
For example: Trevor Rappleye, CEO & Passionate Storyteller of Corporate Filming, tells his story as a kid who used to stutter and was labeled a “nerd” in school. He wants to inspire people of all ages to follow their dreams, be their true authentic selves and to take risks to achieve their goals.
See how relatable that can be? Do you also see what types of emotions that can reflect on a person?
Even if his story of being a nerd or how he overcame his stuttering isn’t relatable to someone, it will still create an emotional response because of his inspirations and goals.
By eliciting emotions, it doesn’t mean you should create only sad stories, or put fear into your customers to force them to buy. There are so many other emotions you could trigger such as TRUST.
“People just want to make sure you aren’t going to screw them over, and that story just connects with them more - that’s what sales is.”
Trust is a very important emotion when it comes to making a sale because people won’t buy from those they can’t trust. And how else to get someone to trust you, then to tell them your story?
Corporate Filming shows why their customers should choose them in this short video called, “Why Us?” - Let’s take a look!
Last but not least, your story needs to have a goal in mind. What’s a story when there is no point to it?
In order to land a sale, your story needs to have a call to action (CTA). Therefore, when your audience feels they’ve connected with you and your story, the next step is right there in front of them. Maybe you want them to schedule a call, purchase your product or service, or just sign up for your email list. Whatever the case may be, when your audience relates to your story, they are more apt to buy from you because they feel connected to you and there is your button calling them to take action!
And if you take anything away from reading this, we ask that you remember:
“The end goal isn’t necessarily to create the best story, but to add value to what you’re offering.”
We can tell you from our experience here at Corporate Filming, that sharing stories by videos really can connect with an audience in a unique and meaningful way. Creating relevant and relatable video content drives more engagement and revenue in a simple, yet effective way.
Watch this quick 45 second video showing the top 5 benefits of using video marketing:
Are you feeling overwhelmed when it comes to telling your story? Or maybe you’ve been telling your story, but are looking for a different avenue to present yourself to your audience so you can stand out above the rest?
We totally get it. And that’s why we create storytelling videos for brands just like yours. Telling your story with that personal touch in a unique and very authentic way will land you those sales you so deserve.